Which two dangers of public relations are mentioned?

• A. Message control and Negative press
• B. High costs and low reach
• C. Privacy concerns and legal risk
• D. Poor timing and misidentification

Answer: (A)

In public relations, two real risks are losing control of how your message is received and facing negative press. Message control means you craft a message, but once it’s out there, media outlets, influencers, and audiences can interpret it differently or spread it with a context you didn’t intend. That distortion can undermine your goals and harm credibility. Negative press is equally risky because unfavorable coverage can spread quickly and shape public perception, often more powerfully than your own statements, making it hard to maintain a positive reputation. These two dangers are central because they directly threaten PR’s purpose: shaping a favorable narrative and maintaining trust. Other listed concerns—like costs, reach, privacy, or timing—are relevant in broader communications or marketing contexts, but they don’t capture the immediate reputational hazards that come from uncontrolled messaging and bad media coverage.