Which of the following is a correct pairing?

• A. Message control — leads to positive press
• B. Negative press — occurs when PR is mismanaged
• C. Public relations has no dangers
• D. Foundations are unrelated to PR

Answer: (B)

When PR is managed well, messages are clear, timely, and credible, helping protect and boost reputation. When PR is mismanaged, messages can be confusing, inconsistent, or dishonest, drawing media scrutiny and resulting in negative press. That makes the pairing where negative press occurs as a result of PR mismanagement the correct one.

The other ideas don’t fit: trying to control every message doesn’t guarantee positive press and can feel manipulative, which can backfire with the public and media. PR carries real risks and dangers, including potential crises and reputational harm. Foundations are not unrelated to PR; nonprofit foundations often rely on PR to communicate mission, raise funds, and engage supporters.