Which of the following is a benefit to the licensor in a licensing contract?

• A. Guaranteed additional sales
• B. Creation of a new revenue stream
• C. Higher price point
• D. Protection against trademark infringement

Answer: (B)

Unlocking a new revenue stream is the key payoff of licensing. By allowing another company to use the licensor’s IP—whether a brand, logo, character, or technology—the owner collects upfront license fees and ongoing royalties tied to the licensee’s sales. This monetizes the IP without the licensor bearing production, distribution, or marketing costs, and the income can scale as the licensee expands. In short, licensing turns existing assets into steady, diversified revenue.

Some other ideas often attached to licensing aren’t as reliable. There isn’t a guaranteed boost in sales just from licensing, since success depends on the licensee’s performance and market demand. Licensing doesn’t inherently raise the product’s price point; pricing remains a separate decision and isn’t guaranteed by the licensing deal. Licensing can help with brand protection and proper use, but that’s not a direct financial benefit as concrete as creating a new revenue stream.