Which of the following is a listed benefit to the licensor in a league licensing agreement?

• A. New product offering
• B. Shorter seasons
• C. A share of advertising
• D. Market expansion to new regions

Answer: (A)

In league licensing, the licensor benefits most when the brand is extended into new product offerings. Allowing the league’s marks to appear on additional products expands brand reach, increases fan engagement, and creates royalty and licensing revenue with relatively low cost to the licensor because production is handled by the licensee. This direct pathway from brand to consumer through more merchandise is a core way the licensor monetizes its identity.

Shorter seasons relate to the league's schedule, not to the licensing benefits. Market expansion to new regions can be a goal of licensing, but it’s not the specific listed benefit tied to the act of licensing itself. A share of advertising may occur in some deals, but new product offerings are the clearest, direct benefit tied to expanding the brand through licensed merchandise.