Which of the following is an example of in-kind sponsorship?

• A. Providing venues and equipment.
• B. Cash funding to the event.
• C. Paying for broadcast rights.
• D. Ticketing discounts.

Answer: (A)

In-kind sponsorship means giving goods or services rather than money. Providing venues and equipment fits this because the sponsor donates actual resources—the use of space or gear—that the event can use, instead of writing a cash check. The other options involve monetary transactions: cash funding to the event is a financial contribution; paying for broadcast rights is buying air time with money; ticketing discounts are a financial benefit or promotion for attendees rather than a direct resource the sponsor supplies to run the event. So this example is the clearest illustration of in-kind sponsorship.