Which of the following is an example of intellectual property?

• A. Brand name
• B. Logo
• C. Slogan
• D. All of these are correct

Answer: (D)

Intellectual property covers creations that identify and distinguish a product or service in the marketplace. A brand name functions as the spoken and written identifier, a logo is the visual symbol, and a slogan is a memorable phrase that communicates the brand message. Each of these can be protected as a trademark, giving the owner exclusive rights to use them in commerce and to prevent others from confusing their products with the brand. Because all three serve to identify the source and quality of the offerings, they all qualify as intellectual property. In sports marketing, safeguarding brand names, logos, and slogans supports licensing, merchandising, and fan trust.