The number of times the consumer is exposed to the advertisement is called _____

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Multiple Choice

The number of times the consumer is exposed to the advertisement is called _____

Explanation:
The concept being tested is frequency—the number of times a consumer is exposed to the advertisement. It measures repetition, not how many different people see the ad. For example, if 1,000 people see the ad and each person sees it twice on average, the frequency is 2. Impressions would be the total number of ad views (2,000 in this example). Reach would be the number of unique individuals exposed (1,000 here). Exposure is a general term for being exposed, but the precise metric described by “the number of times” is frequency.

The concept being tested is frequency—the number of times a consumer is exposed to the advertisement. It measures repetition, not how many different people see the ad. For example, if 1,000 people see the ad and each person sees it twice on average, the frequency is 2. Impressions would be the total number of ad views (2,000 in this example). Reach would be the number of unique individuals exposed (1,000 here). Exposure is a general term for being exposed, but the precise metric described by “the number of times” is frequency.

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