The GLA allows the union to represent the players in:

• A. Marketing and licensing
• B. The draft
• C. Trades
• D. Team contracts

Answer: (A)

The main idea is that marketing and licensing rights involve how a player’s name, image, likeness, and brand are used in endorsements, sponsorships, merchandise, and media. The GLA gives the union the authority to negotiate and manage these rights on behalf of all players, ensuring fair compensation and consistent terms across the league. This area is separate from on-field processes like the draft, trades, or team contracts, which are governed by league rules and the collective bargaining agreement. The draft selects newcomers, trades move players between teams, and team contracts set the terms of each player's deal with a particular club. Therefore, the GLA focusing on marketing and licensing is the correct scope.