The delivery option for an advertisement is called the ___

• A. Medium
• B. Platform
• C. Channel
• D. Vehicle

Answer: (A)

In advertising, the delivery option describes the broad method by which an ad reaches its audience—the medium. This is the umbrella category that includes television, radio, print, online, outdoor, and other general avenues for communication. The medium sets the big picture of where the message will appear and helps planners compare reach, cost, and targeting across broad environments. Within a chosen medium, a specific publication or program is called a vehicle, a particular broadcast channel or online channel can be referred to as a channel, and the broader technology or service space is sometimes called a platform. Because the question asks for the general way an ad is delivered, the correct term is medium.