Team marketing is defined as:

• A. Cost benefit analysis
• B. Optimal sports team integration
• C. Social Analytics
• D. Promotion of a sports team

Answer: (D)

Team marketing is about promoting a sports team as a brand to fans, sponsors, and the broader community, with the aim of building awareness, loyalty, and revenue through promotions, campaigns, events, media, and partnerships. This focus on elevating and selling the team itself—its image, value, and appeal—best matches the idea of promoting a sports team.

Cost-benefit analysis, while important in business decisions, is a financial evaluation method, not a marketing activity. Optimal sports team integration isn’t a standard marketing term and generally refers to aligning multiple parts of the organization rather than promoting the team. Social analytics deals with collecting and interpreting data from social channels; it’s a tool used within marketing, not the definition of marketing of the team itself.