Public relations is not the proper venue for which activity?

• A. Crisis communications
• B. Building digital literacy
• C. Sharing community outreach
• D. Soliciting business

Answer: (D)

Public relations centers on shaping how the organization is perceived by managing communication and relationships with fans, media, sponsors, and the community. Activities like crisis communications are about controlling and guiding message in tough situations to protect reputation. Building digital literacy and sharing community outreach fitPR because they involve educating and engaging publics to build trust and goodwill. Soliciting business, on the other hand, is fundamentally a sales or marketing activity aimed at convincing someone to buy or commit to a product or service. PR seeks to maintain credibility and positive perception, not to push direct sales, so directing efforts toward soliciting business doesn’t belong in PR.