List three components are commonly included in sponsorship packaging offered by the rights holder?

• A. Rights to logos on uniforms or venues, media exposure, and activation opportunities (experiential, digital, hospitality).
• B. Free tickets, travel expenses, and athlete endorsements.
• C. Only digital ads and social media mentions.
• D. Category exclusivity and long-term renewal.

Answer: (A)

Sponsorship packaging focuses on delivering visibility, reach, and meaningful fan engagement for the sponsor. The three components most commonly offered by the rights holder are branding rights, media exposure, and activation opportunities. Branding rights include logos appearing on uniforms or at venues, giving the sponsor visible presence during events and in associated materials. Media exposure covers coverage across the property’s channels—broadcast, online, social, and other media—to extend reach beyond the live event. Activation opportunities are the ways the sponsor can engage fans directly through experiential experiences, digital integrations, and hospitality programs, turning exposure into interactive brand moments.

These elements together create a package that not only shows the sponsor’s brand but also connects it with audiences in engaging, measurable ways. Other choices either focus on perks rather than the core packaging elements, or hold terms and benefits that aren’t the primary components typically included in sponsorship packaging.