A _____ is a segment of the population to which a company has chosen to promote and sell its product.

• A. Target Market
• B. Market Segment
• C. Consumer Base
• D. Audience

Answer: (A)

The idea being tested is identifying the specific group a company chooses to focus its marketing on. This chosen group is called the target market—it’s the segment of the population that the company plans to promote to and sell its product to, after analyzing different groups and deciding where the product fits best.

That’s why this option fits best: a target market is the particular segment the company has selected to pursue with its marketing efforts. The other terms refer to related but different ideas. A market segment is any defined portion of the market used during analysis, not necessarily the one the company commits to promoting. A consumer base is the group of people who have already bought from the company, while an audience is the group that might see the advertising message, which isn’t guaranteed to become customers.